It's Vision

It's Vision investigates the differences between animal and human vision. With the help of animal vision experts, we designed this series of books with exceptional visual aesthetics. Wearing the special goggles that come with the books, readers can experience how animals see differently. The eyes have long been known as the window to our soul, but do animals see the same world that we do through this window? Hand drawn illustrations on each page show how the world appears through the eyes of various animals. This book focuses on the differences in vision between animals, with topics ranging from field of view to colour and visual effects. It's Vision is a project overseen by Mr. Chiao Chuan-Chin, curator of the National Museum of Natural Science, and has been certified as scientifically accurate. Red Dot Award: Design Concept | Concept | Education