Brand Design Relaunch

Inzare

Inzare is a Chechen company that entered the market in 2007, producing non-alcoholic beverages. Their new brand design expresses that the drinks are characterised by natural ingredients. An expressive colour palette facilitates differentiation of the extensive range, which includes lemonades, iced teas, juices and smoothies. The key visuals are inspired by the local nature and appeal to consumers emotionally. The design was implemented consistently across business documentation and corporate media, branded commercial vehicles, equipment, apparel and advertising communications.

Red Dot

Credits

Client:

Chechenskiye Mineralniye Vody, Sernovodskoe Selo, Russia
Design:

Depot branding agency, Moscow, Russia
Project Team:

Depot branding agency: Alexey Andreev (Chief Executive Officer) Anastaisa Tsyrkina (Art Direction) Alexey Fadeev (Creative Direction) Semen Shatylo (Creative Direction)

Raushan Sultanov (Creative Direction) Daria Vedernikova (Head of Communications) Irina Zavtoni (Project Management)