The INSTAX SQUARE SQ40 analogue instant camera combines a retro-inspired exterior with the simplicity of a point-and-shoot camera and the special charm of square prints. The device fits comfortably in the hand and is intuitive in use. Shutter speed and flash are automatically adjusted according to the lighting conditions. With a leather look case that conveys a vintage aesthetic and its minimalist square shape, it represents a contemporary interpretation of classic cameras. Subtle silver accents complete the look.
Statement by the Jury
The INSTAX SQUARE SQ40 impresses with character and an unmistakable appearance that oscillates between retro charm and minimalism.
