The INSTAX Pal is a digital camera that fits in any pocket, encouraging spontaneous use. The device convinces with features such as a wide-angle lens, remote shooting and interval shooting. Special features include the detachable multi-purpose ring that can be used as a carrying handle, camera stand or viewfinder, as well as the option to record personalised pre-shutter sounds via an app. The INSTAX Pal is available in a variety of colours that enhance its cheerful exterior.
Statement by the Jury
With its soft, colourful design, the INSTAX Pal presents itself as an appealing product that promotes spontaneity and creativity in photography.
Credits
Manufacturer:
FUJIFILM Corporation, Tokyo, Japan
In-house design:
Hibiki Imamura, Yu Taguchi, Momoka Ogawa, Kan Kobayashi
