Spatial Design

Infinity Tower Contents

The “Infinity Tower” was installed at the new Samsung Electronics premium brand shop at Gwanggyo Galleria, a landmark department store in South Korea, in 2020. It is a 20-metre-high, transparent LED pillar that stretches across three floors, which offers real-time visualised data of the local weather and time, incorporating rain, wind and cloud real-time flow data from a satellite. The raw data is used to create beautiful, flowing imagery based on an algorithm designed by creative technologists. The tower also displays the time of day, the season of the year and even the changes of the moon. The visualisations are not only of artistic value, but also has a commercial dimension as it can blend data content with lifestyle events such as Christmas or weddings.

Red Dot

Credits

Client:

Samsung Electronics Co., Ltd., Suwon, South Korea
Design:

Cheil Worldwide Seoul, South Korea Easywith, Seoul, South Korea
Project Team:

Samsung: Eunyoung Lee, Guemjoo Kwon

Cheil: Matthew Hong (Account Leader) Jungmin Lee (Account Manager) Jaehyeon Bae (Account Manager) Jong-Hee Yoo (Head of Brand Experience Creative Division) Jungmin Ma (Creative Director) Heejin Jung (Creative Technologist) Soyeon Kim (Producer) Hyun Young Doo (Project Manager) Minsu Kim (Digital Art Director) Jihyun Song (Senior Art Director)

Easywith: Minha Yang (Art Director) Ji Hun Lee (Project Manager) Soo Yeon Kim (Project Manager) Yong Shin Kim (Visual Supervisor) Jiwon Kang (3D Motion Designer) Hong Jun Min (Creative Director) Young Sang Cho (Creative Coder) Eul Lee (Creative Coder) Jaehyung Noh (Creative Coder)