LOVED&FOUND – Nous sommes humains
Integrated Campaign
In Your Element
The integrated campaign “In Your Element” presents Logitech Craft, a wireless keyboard with a dial as a high-performing tool for creative users. To provide easy-to-understand examples, a film shows how Polish artist Pavel Norbert uses the features of the keyboard in order to process his colourful work digitally. A series of practical videos were created in his studio in Warsaw. In addition, the images produced during filming were used as striking key visuals for print advertisements and other ad-vertising materials for the product launch.
Credits
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Client:Logitech, Lausanne, Switzerland
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Design:Logitech, Lausanne, Switzerland
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Film Production:Michael Barnett Superfilms Los Angeles, USA
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Photography:James Branaman Los Angeles, USA