IFA Philips Experience 2019

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This concept aimed at increasing awareness of the brand for consumer audiences by showcasing a holistic 360-degree experience for Philips at the IFA 2019 in Berlin, Germany. Wrapped up in a vibrant and elegant design that expressed the human and innovative aspects of the brand, a “neighbourhood home” space was created in the consumer hall with design cues from both home and professional worlds to express unique expertise. At the entrance of the hall was the “Welcome Experience” where visitors were introduced to the brand through interactive storytelling.

Red Dot

Credits
  • Client:
    Philips, Eindhoven, Netherlands
  • Design:
    Philips Experience Design team, Amsterdam / Eindhoven, Netherlands
IFA Philips Experience 2019
IFA Philips Experience 2019
IFA Philips Experience 2019
IFA Philips Experience 2019

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