The stand concept is based on a half-transparent facade created with printed mesh, with wooden laths and text concepts randomly placed on the facade representing the creative state of mind of the people who work at OKA. These elements, labelled with expressive key values, continuously become more concentrated and converge at the centre of the stand, where they appear to be sucked inside the stand. The entrance is a metaphor of the company’s creative process, where all ideas are sparked and accelerated by the glimmer of genius resulting in the design of OKA furniture.
Credits
Client:
OKA Büromöbel GmbH & Co. KG, Ebersbach-Neugersdorf, Germany
Design:
MOA Masters of Arts Sp. z o.o., Poznań, Poland
Creative Direction:
Marek Maciuba, Marta Poszwa
Technical Direction:
Adam Beim, Łukasz Zaremba, Smart Design Expo, Wysogotowo-Przeźmierowo, Poland