User Experience Design Relaunch

ICE Portal

Deutsche Bahn’s new infotainment UX design system has been designed with a focus on customer needs, in order to increase transparency and accessibility. It is based on a modular “atomic design” that meets high demands on aesthetics and functionality. It places contents centre stage, presenting them immediately on the home screen. Users have direct access to relevant information via a search function and can easily navigate to the desired content. As a result, the infotainment system has a strong pull on customers, turning travelling by train into an emotional experience.

Red Dot

Credits

Client:

Deutsche Bahn, DB Fernverkehr AG, Frankfurt / Main, Germany
Design:

Deutsche Bahn, DB Fernverkehr AG Frankfurt / Main, Germany forwerts interactive GmbH, Frankfurt / Main, Germany
Project Team:

Dr. Björn Dittfach (Head of Digital Customer Service), DB Fernverkehr Ellen Pienkos (Head of Digital Service Projects), DB Fernverkehr Caroline Sturm (UX Lead of Digital Customer Service), DB Fernverkehr Christian Bischoping (Project Manager of ICE Portal), DB Fernverkehr Julian Schwarz (UX Creative Director & Partner), forwerts Sebastian Baldauf (UX Expert & Partner), forwerts