Showcase

Hyundai Future Mobility Ecosystem

The “Future mobility ecosystem” booth in the lobby of the Hyundai headquarters at the heart of Seoul, South Korea, aims to share the company’s future mobility vision with employees and visitors. The showcase consists of a 1:8 scale model that reflects the exhibition’s different thematic aspects of “Urban Air Mobility solution”, “Community Hub” and “Purpose Built Vehicles”. This communicates the mission statement that connecting the sky and the land provides new freedom of mobility. With its simple and minimalist design, the stand allows visitors to focus on the essence of the contents.

Red Dot

Credits

Client:

Hyundai Motor Company, Seoul, South Korea
Design:

Hyundai Motor Company, Seoul, South Korea
Project Team:

Sungwon Jee (Creative Direction) Young Jang (Creative Direction) Seojin Kim (Creative Direction) Jinsol Kim (Art Direction) Sukgyu Choi (Graphic Design) Dongchul Cho (Graphic Design)