Corporate Design

HYBE

Formerly Big Hit Entertainment, the company HYBE has re-emerged under a new name, with its updated CI built around music. A new, condensed version of the music stave takes the form of a horizontal line and connects two bars that symbolise the vertical lines on a musical score, with a flexibility that leaves room for variations on the theme. The notes that appear on top as simple dots suggest the company’s ability to expand. The dots can merge back together and take on a variety of configurations, thus transforming into lines or surfaces.

Red Dot

Credits

Client:

HYBE, Seoul, South Korea
Design:

HYBE, Seoul, South Korea CRAFIK, Seoul, South Korea
Project Team:

HYBE: Heejin Min (Chief Creative Director) Yemin Kim (Project Director/Graphic Design) Han-Gyeol Kim (Graphic Design)

CRAFIK: Jaehee Joh (Creative Director) Seungwon Yoo (Project Director) Boram An (BX Design) Jinsol Shin (BX Design) Hongeun Yoon (BX Design) Jagyoun Koo (BX Design)