The first three letters of the juice brand HUNJUICE come from the terms “healthy”, “unique” and “natural”. The aim of the packaging design was to manifest these characteristics in the form of a cup. In the jury’s opinion, the playful spirit of the colourful graphics immediately puts people in a good mood. The illustrative appearance was consistently applied on the to-go cups. Whimsical characters, brought to life with flat strokes, can be found in fantasy worlds on the surface. “The idea of portraying a juice as a link between humans and nature was implemented in an abstract, entertaining manner,” said the jury.
Credits
Manufacturer:
Shenzhen Dongsen Catering Management Co., Ltd., Shenzhen, China
