The new Huel Shaker was developed for people who wish to consume nutrient-rich shakes on the go or at work. To achieve a strong recognition factor, the design of the drink bottle references the brand’s black-and-white colour scheme. The logo thus contrasts strongly with the white background. To make the bottle durable, it is made from Tritan plastic and features unmistakable contours. An integrated mesh and 500-ml fill line make it easier to use.
Statement by the Jury
As a distinctive product solution for the convenient consumption of nutrition, the Huel Shaker reflects the zeitgeist and provides impressive convenience and durability.
