Film

How Far We’ve Come – A Women’s Football Game through Different Eras

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In this 60-second film, Hyundai celebrates the dramatic 130-year history of women’s football, showing how far the sport has come and how far it still has to go. The film highlights several key moments from women’s football through the experiences of a young protagonist who is passionate about the game.

Red Dot

Credits
  • Client:
    Hyundai Motor Company, Seoul, South Korea
  • Design:
    Bonaparte Films GmbH, Berlin, Germany Jung von Matt AG, Hamburg, Germany
  • Project Team:
    Hyundai Motor Company: Sungwon Jee (Chief Marketing Officer/Head of Brand Marketing Division) Jumi Kim (Head of Brand Experience Sub-Division 1) Saemi Shin (Head of Brand Communication Team) Heejune Kim (Senior Manager of Brand Communication Team) Boyoung Joo (Manager of Brand Communication Team) Jiwon Lee (Manager of Brand Communication Team) Byunggook Kim (Manager of Brand Communication Team)
How Far We’ve Come – A Women’s Football Game through Different Eras
How Far We’ve Come – A Women’s Football Game through Different Eras
How Far We’ve Come – A Women’s Football Game through Different Eras
How Far We’ve Come – A Women’s Football Game through Different Eras
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