Hirsch & Mann
Permanent Retail Installation
H&M Infinite Dreams
The H&M Generative Artwork is a multi-level LED screen with a constantly evolving digital image that interacts with customers as they use the escalators. The colour mood varies depending on the time of day and the collections on display in the outlet.
Credits
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Client:H&M (Hennes & Mauritz), Stockholm, Sweden
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Design:Hirsch & Mann, London, United Kingdom Variable.io, London, United Kingdom
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Project Team:Hirsch & Mann: Daniel Hirschmann (Experiential & Technical Director) Joanne Harik (Creative Director) Adam Ray Braun (System Architect) Martin White (Project Manager) George Profenza (Computer Vision Specialist)
H&M: Johan Holm Thornhammar (Customer Experience Director) Munir Warda (Executive Creative Director) Linda Willegard (Project Manager) Alexis Myrondis (Construction Project Manager)
Variable.io: Marcin Ignac (Generative System Director) Damien Seguin (Technical Lead)
Leyard Group: Luke Marler-Hausen (LED Manufacturing Sales Manager)
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