Shu-Te University
Packaging
Herbal Tea
These teas, which are based on natural herbs and ingredients, are provided in nine varieties. Their packaging has a largely western appearance. They intentionally break away from the traditional look of Chinese medicinal herbs. The herbs are filled into glass bottles, the filigree illustrated labels of which indicate, in word and image, for which organ of the body the respective sort is suitable. Not only the labels, but also the slim, black tea boxes with white print are decorated with various spot colours, a different one for each kind of tea.
Credits
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University:Shu-Te University, Kaohsiung City
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Design:Jackson Eng, Chia-Chen Lee, Jhu-An Bai, Rong-Ti Bai, Jum-Yu Chen, Chih-Chi Lu, Department of Visual Communication Design, Shu-Te University
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Supervising Professor:Yu-Lung Yang
