
Client: Kia Corporation, Seoul, South Korea
Statement by the Jury
The music video “One, after Another” is convincing in all respects. It has emerged as an excellent realisation from start to finish, not only in terms of the cinematic trades such as set design, compositing, editing, camera or casting, but also because the various, wonderfully told and formally structured stories are very inspiring. The thoughtful design aesthetic of the video is enriched with coherent metaphors and conveys the message in a very touching and compelling way.