MUTABOR
Health AG Fair Stand IDS 2017
“Co-Evolution” was the central theme of this trade-fair presentation. The company directly involved their target audience in the development of the new area of operations. The stand had a design which was based on dialogue, as well as on being modular and digital. There was an interactive table at the centre of the exhibition, which created conversation space for visitors to examine and tackle relevant topics on the spot. Warm materials facilitated the pleasant mood. Bar stools allowed for flexible seating arrangements and relaxed the more formal ambience of the trade fair.
Credits
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Architecture:Gerd Hermes, Gabriel Wüstner, Kristina Gläsener
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Art Direction:Gabriel Wüstner, Emanuel Haas, Corinna Ismaier
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Client:Health AG, Hamburg, Germany
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Design:MUTABOR, Hamburg, Germany
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Motion Design:Christian Neie
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Creative Direction:Gerd Hermes
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Customer Advisory Service:Laura Stüwe
