Hausmann’s Restaurant

The aim of Hausmann’s, a new restaurant located in the check-in area of Frankfurt International Airport and run by celebrity chef Tim Mälzer and his partners Patrick Rüther and Tim Plasse, is to create a little piece of home offering the best of German cuisine. The development of the name and corporate design picks up on this gastronomic orientation by adopting the classic German last name Hausmann, which is also a reference to the German word “Hausmannskost” (home cooking style). The corporate design is a consistent mixture of tradition, hand-drawn sketches and modern brand values and thus emerges as a fresh interpretation of “German Gemütlichkeit”. The German “home cooking style” is translated visually – for instance through the handwritten appearance of the restaurant’s name lettering and the logo formed of knife, fork and spoon – into an overall appearance that is also harmonious in colour.