Cosmetics Packaging

Haruharu WONDER Black Rice Line

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The new Haruharu cosmetics line features packaging that visualises the key ingredient through an organic appearance and the distinctive colour of the grain of black rice. Once called “forbidden rice”, black rice has a deep dark-purple hue due to the high concentration of anthocyanins and polyphenol pigments, which is a powerful antioxidant. The three products in this line are differentiated from each other by their outer colour, so that users can easily distinguish which shade stands for which function. With their curved shapes, the packages rest smoothly in the hand for easy dispensing and amount control.

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Credits
  • Client:
    DFS Company, Seoul, South Korea
  • Design:
    DFS Company, Seoul, South Korea
  • Creative Direction:
    Jae Won Jeong
  • Graphic Design:
    Sae Bom Kim, Kyoung Jin Yun, Bae Jeong Park, Wha Kyung Su
Haruharu WONDER Black Rice Line
Haruharu WONDER Black Rice Line

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