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Client: cucinaAlchimia, Vienna, Austria
Statement by the Jury
The redesign of Hapag-Lloyd Cruises shows the great evolution of the brand, bringing up an unseen touch of visual appearance to this segment. The simple and strong use of the colour palette, a clear typography and a contemporary execution of the old established style are truly eye-catching and not only call the attention of a younger audience to the brand but also invite them to consider taking a cruise.