GROHE X

GROHE X is the new digital hub of the sanitary brand GROHE which enables visitors to experience target-group-specific content individually. The platform also promotes brand experience and customer dialogue in an interactive way. Initially created as an online alternative to the ISH trade fair, the platform was quickly embraced as a permanent content hub for product presentation, inspiration and the transfer of know-how. It allows exchanges with experts as well as service-oriented offers such as tutorials and specialist events. Virtual 360-degree rooms make products immediately tangible and allow people to take a look behind the scenes of this global brand.