Grohe Fair Stand ISH 2019

This fair stand at ISH 2019 in Frankfurt am Main, Germany, focused on the idea of creating an immersive brand experience. The aim was to make visitors understand the products by inviting them to interact through physical and digital means, as well as through a multisensory environment that sets up a palpable narrative of the company’s vision. This was implemented by creating three stage areas. The “Taste” area was centre stage and reflected the kitchen’s role as a social venue, while the “Pure” area featured smart product solutions enhancing daily life, and the “Relax” area aimed at an experience that takes individualisation to the next level. The architecture and design were meant to inspire the visitor to then share the experience on social media.