Grandhood – Rethink Retirement

Grandhood is a venture company on a mission to transform the predictable world of pension. The company has reinvented a product that helps people deal with and understand their pension savings. The challenge was to unfold and communicate the innovative solution in a brand identity. The name Granhood was created to manifest the actual grandness of retiring. A modern, minimalistic and simple verbal and visual universe was developed to convey the message of a simple pension solution, which makes it easier to understand navigate and grow your pension. Grandhood seeks to reshape how pension savings are handled and understood by young and midlife professionals.