Google Pixel 5

Finding a suitable form for new technologies is one of the most important challenges in design. The Pixel 5 (5G) smartphone has been designed as a high-end piece of hardware that aims to deliver helpful Google software and AI-driven experiences at an affordable price. Building around a simplified metal unibody, the display size was increased and a powerful battery added to offer up to 48 hours of battery life. The overall form and thickness of the smartphone has been reduced and 5G antenna technology been added. The display was refined with thin, uniform bezels and a single punch-hole front camera for an immersive and balanced feel. The Pixel 5 was also designed with the environment in mind. The enclosure of this innovative smartphone uses 100 per cent recycled aluminium and 38 per cent bio-resin. The objective behind this was to reduce the carbon footprint, while the smaller components are made from recycled plastic. The unusual surface of the enclosure is marked by organic-looking speckles and subtle textures that are inspired by natural materials with precious yet approachable qualities such as stone and ceramics. The beautiful contrast between the matt finish of the enclosure and the polished metal of the button and logo lends this smartphone a striking, almost jewellery-like appearance.