Brand Design

GALAMART – Hacking the Language of Hard Discounters

Galamart is a nationwide operating retailer in Russia which offers a multitude of goods and pursues the concept of a fast-changing product range. The challenge of the relaunch was to create a brand design system which is not only appropriate but even defines the hard-discounter segment’s true tonality and language. Unlike the usual strict brand guidelines, this system allows for a flexible approach with a design which is deliberately kept simple. From the clarity of its colours to its dynamic typography, it was possible to reproduce the visual identity to easily match the needs of any of the 200 stores.

Red Dot

Credits

Client:

GALAMART, Yekaterinburg, Russia
Design:

Depot WPF, Moscow, Russia
Art Direction:

Nikita Ivanov
Strategic Planning:

Fara Kuchkarov Dmitry Komarov
Graphic Design:

Nikita Ivanov Anna Bolshakova Tatyana Mikolaevskaya Raushan Sultanov
Account Management:

Irina Zavtoni