Music Packaging

f(x) – Pink Tape

The second album by the five-member girl group f(x) is titled “Pink Tape”. Prior to the release of the album, a promo film was presented on the topic of first love. All the band members starred as main characters in this romantic movie, which built up anticipation among fans for the album. The distinctive packaging design of the video cassette and the inlay photography stage the band members in a special manner. The logo and subtitles use an 8-bit font and their sensitive look is reflected by the characteristic design features of this promotional packaging.

Red Dot