Food Packaging

Fruit purut

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“Fruit purut” is a bread mix which contains fruit as well as grain powder. The convenience product is available with plum, quince, lemon and fig flavour. The packaging design intends to communicate that this food is good for the health. The green lettering of the name is designed to create a fresh impression. In addition, there are illustrations on the front which show the respective type of fruit contained as well as the finished product. The side panels of the oval packaging mimic the appearance of leaves. Opening them reminds the consumer of opening a fruit.

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Credits
  • Client:
    Ruzhou Shanming Ru Porcelain Co., Ltd., Ruzhou, China
  • Design:
    Boa Gwak, Seung A Kim, Hayoung Lim, Sumin Bang, Mimi Kwon, Hoseo University
Fruit purut

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