Corporate Identity

Forum Groningen

Forum Groningen is a vibrant cultural centre that opened in Groningen, Netherlands, on 29 November 2019. The 11-storey landmark building offers an attractive variety of facilities and cultural programmes aimed at a wide audience. The central idea and key identifier of the corporate identity mirror both the iconic shape of the building and the programmatic idea of the centre: a dynamic frame to host different kinds of content. Based on this idea, a design system was created that can take many shapes, is easily recognisable, flexible to use and able to present all sorts of topics in a dynamic and energetic manner.

Red Dot

Credits

Client:

Forum Groningen, Groningen, Netherlands
Design:

G2K Creative Agency, Groningen, Netherlands
Project Team:

Frank Baas (Creative Direction) Hans Geluk (Creative Direction) Rudmer van Hulzen (Lead Design) Yuri Nauta (Digital Concept) Tobias van der Valk (Motion Design) Inge Wolthuis (Project Management)