Branding

FoREST IN PEACE

In April 2014, the Korean ferry MV Sewol capsized in the Yellow Sea. 304 passengers, many of them high school students, were killed. After the disaster, a crowd-funding for a memorial forest was launched. Its catchy title contained both the object of the campaign and a blessing for the dead. The campaign’s visual signet was a map which effectively combined the place of the catastrophe with the location of the planned forest project. The project achieved twice the funding goal, and a forest of extremely long-living ginkgo trees could be planted.

Red Dot

Credits

Brand Design:

Boyoung Kim, Yerim Kim, inspire/d
Business Strategy Direction:

Jaehyun Kim, Crevisse Partners, Seoul
Architecture:

Sooin Yang, LIFETHINGS, Seoul
Client:

Tree Planet, Seoul
Chief Executive Direction:

Hyungsoo Kim, Tree Planet
Film Direction:

Youngjin Jang, Vision Statement, Seoul
Project Direction:

Mincheol Jeong, Tree Planet
Art Direction:

Boyoung Kim, inspire/d
Project Management:

Jaeeun Lee, Tree Planet
Creative Direction/Brand Naming:

Dongmin Kim, inspire/d
Photography:

Jungwon Park, Studio ist, Seoul
Project Planning:

Hanna Lee, Tree Planet
Project Production:

Sean Hepburn Ferrer, Honorary Chair of Audrey Hepburn Society, Florence
Design:

inspire/d, Seoul