Fontana’s Extra Virgin Olive Oil is made from select olives from Spain. The packaging design underscores the premium quality of the brand and uses nature-related visual language. The illustration of a lark, famous for its beautiful singing, and an olive twig bathed in sunlight convey an emotionally appealing brand message. The label features a special colour and a slightly different motif for each flavour, helping consumers to differentiate between the three oil types.
Credits
Client:
Sempio Foods Company, Seoul
Design:
Sempio Foods Company, Seoul
Art Direction:
Bo-Hyun Kim
Graphic Design:
Bo-Hyun Kim, Nuly Kim, Ji-Yeon An, Areum Oh, Yu-Jung Chae