Brand Design Relaunch

FC Dinamo-Minsk

Since 1992, the football club Dinamo-Minsk has been a legendary team, even though it has not been able to win the championship in Belarus in recent years. A new brand design was developed to motivate fans to stay with the team even in unsuccessful times. The brand design features a triangle as the main graphic element, which is a classic football pass combination. The key visual for the new season is thus composed of many triangles, with each triangle symbolising the results of football matches over a period of 29 years through identifying colours. In this way, the triangle has become a symbol of fan support and brand loyalty.

Red Dot

Credits

Client:

CJSC – Football Club Dinamo-Minsk, Minsk, Belarus
Design:

Moloko, Minsk, Belarus
Project Team:

Denis Misyulya (Creative Direction) Vitalina Dubitskaya (Concept) Alexander Kazukevich (Graphic Design) Olga Kazyba (Customer Advisory Service) Nastya Rabyko (Account Management)