Beverage Packaging

Fantola

To make the Fantola brand attractive to a young target group, this beverage design reinterprets the existing concept, especially with regard to colour. The shade Tiffany, which until then had never featured in this category, was chosen as the main colour of the design, aiming to emphasise the vivid character of the brand and to make it stand out on the sales shelf. Target-group-oriented fantasy images in collage technique correspond to the main objective of the campaign. Current trends such as infantilism or irony, among others, are used to reflect the unusual flavour combinations of the soft drinks.

Red Dot

Credits

Client:

QiyuanXiao, Shenzhen, China
Design:

Svoe Mnenie, Moscow, Russia
Project Team:

Olga Gnatenko (Head of Marketing) Yaroslav Zheleznyakov (Art Direction) Andrey Kugaevskikh (Creative Direction) Alina Sarazetdinova (Account Management) Nadezhda Lvova (Senior Brand Manager) Olga Gnatenko (Client Service Director)