Based on the classic American ice cream container, the packaging design for this new concealer series called “Eyes Cream” follows an original design idea. The cups sealed with a paper band highlight the special feature of the eye-care cream, which is stored in the fridge, thus cooling the eye area and providing a decongesting effect. Trendy pastel colours characterise the five different “flavours” – mint, raspberry, vanilla, blueberry and chocolate – with their names conveying the product concept. In order to apply the cream hygienically, the lid contains a wooden spatula.