Brand Design Relaunch

Explora

The Chilean craft explorations Lodges Explora pursues the claim to uncover the marvels of remote areas of the world and preserve the fascinating landscapes associated with them. Celebrating over 25 years in business, this was an opportune moment to relaunch the brand design. The new visual identity aims to communicate the brand as an expert in the field of exploration with a commitment to conservation. The brand logo is the starting point for all of the visual elements. In addition, the brand’s claim to “go deeper” inspired the choice of colours, imagery, typography and other design elements.

Red Dot

Credits

Client:

Explora, Santiago, Chile
Design:

Interbrand São Paulo, São Paulo, Brazil
Project Team:

Interbrand: Andrew Payne (Creative Direction) Beto Almeida (Creative Direction) Gil Bottari (Creative Direction) Diogo Aso (Graphic Design) Andre Bitelli (Graphic Design) Danilo Toledo (Graphic Design) Victor Eguchi (Graphic Design)

Amanda Villas-Bôas (Strategic Planning) Anne Grecco (Strategic Planning) Daniella Bianchi (Strategic Planning) Rodrigo Marques (Strategic Planning) Caroline Carvalho (Strategic Planning)

Camilla Cossermelli (Verbal Identity) Pedro Kastelic (Verbal Identity)