By choosing the product name EX- for this series of stationery, the manufacturer refers back to a time when cards, notebooks or sheets of paper were sold without further explanation necessary. The point here is to give users the creative scope to use the colourful stationery as they wish. Different formats encourage more creativity of use and offer a wide range of possible uses.
Statement by the Jury
The maximum reduction of the EX- stationery series offers great flexibility of use with a colourful palette and convinces by encouraging creativity and not giving any product specifications.
