SEMI
Brand Design Relaunch
ERBEN
The ERBEN brand is part of a German family-owned winery established in 1789 and based in Traben-Trarbach on the Moselle River. Its relaunch is characterised by a brand design that has been pared down to the essentials. The design combines tradition with the spirit of the contemporary era, exudes poise and underlines the vision of the company to offer a wine for every taste and every occasion. The logo has been given a contemporary makeover to achieve a high level of brand recognition. It aims to appeal to young and uncomplicated wine drinkers. The logo is derived from the historical coat of arms of the company’s location.
Credits
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Client:Franz Wilhelm Langguth Erben GmbH & Co. KG, Traben-Trarbach, Germany
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Design:Pentagram, New York, USA
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Project Team:Pentagram: Paula Scher (Creative Direction)
Franz Wilhelm Langguth Erben: Patrick F.W. Langguth (CEO) Tajana Köhler (Design Implementation)
