“Enduring, not ultimate form”: from “Industrieform” to Red Dot (1980 - 1997)
ENSO
The world has completely changed in 2020. Masks are now worn every day just like T-shirts – the ‘unusual’ masks are now ‘usual’. Enso seeks to support this change by blending both ‘unusual’ and ‘usual’ into an elegant solution for everyday surgical mask transport and storage.
The container is designed to be worn on the wrist and can also be used as a chic interior product. Its shape is inspired by the ‘enso’, a calligraphic circle drawn in one or two uninhibited brushstrokes to express a moment when the mind is free to let the body create. Its meaning in Japanese Zen calligraphy can be interpreted as a ‘flawless infinity’ or even the universe itself – it is all up to the person. Similarly, Enso’s use depends on the user’s interpretation. While Enso is most certainly a mask container, its multiple uses gives people freedom and comfort that’s lacking during these uncertain times.
Red Dot Award: Design Concept | Concept | Life Science
Credits
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Company:zenius Ltd., Japan
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Team Lead:Muguruma Yui
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Design Lead:Nemoto Hajime
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Designers:Fukushima Masaki, Sasaki Ryosuke