Client: vif Solutions GmbH, Cologne, Germany
Corporate Design
EMBA Shoes
EMBA is a footwear label which launched its first series of summer shoes in spring 2012. The shoes’ upper is a meshed cotton fabric, allowing the underneath to show through. Thus, the shoe’s look is complemented by the wearer’s choice of sock colour. The corporate design takes up this principle: the logo consists of a mesh structure laser-cut in print media. The background shimmering through the mesh gives the logo an ever changing different look, without losing its distinctive brand identity.
Credits
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Client:EMBA Shoes, Cologne
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Design:RUFAUFBAU, Cologne
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creative direction:Stephanie Podobinski, Jan Kischlat