Beverage Packaging

effect® Energy Drink

As part of a design relaunch, the image of the “effect® Energy” brand was to be strengthened and its shelf visibility optimised in the highly competitive market of energy drinks. Based on an already established distinctive and purist design, the graphic language was reduced even further in order to emphasise the premium positioning of this energy drink. To increase visibility, the characteristic logo was rotated by 90 degrees, and new graphics were introduced featuring a dynamic background grid.

Red Dot