Deutsche Post DHL Group Annual Report 2015

Using the example of the life sciences and healthcare sectors, this digital annual report sets out to illustrate the meaning of “smart logistics”. The company’s innovative logistics operations are demonstrated to striking effect along the lines of the supply chain, complemented by an intuitive information architecture that allows focused reading and highly purposeful searches. As a start, core topics in logistics such as security, transparency and competence are individually staged and presented in a manner suited to online media. The site’s responsive web design facilitates easy navigation reminiscent of the principles of an app.