Logo Redesign

deuter

The company deuter is specialised in highly functional outdoor products for alpine sports enthusiasts. The redesigned logo remains recognisable for loyal customers, while catching the eye of new target groups and standing out on a competitive international market. With its rocklike ascending shape, it is reminiscent of both a mountain and the letter “d” as in deuter. Besides that, the logo is highly scalable. It works well in apps and on products and gives the brand a fresh modern twist.

Red Dot

Credits

Client:

Deuter Sport GmbH, Gersthofen, Germany
Design:

Zeichen & Wunder, Munich, Germany
Project Team:

Zeichen & Wunder: Irmgard Hesse (Managing Partner) Marcus von Hausen (Managing Partner) Christian Blau (Art Direction) Barbara Kistner (Art Direction) Claudia Less (Art Direction) Martin Schenk (Art Direction)

Annika Kaltenthaler (Creative Direction) Laura Italia (Graphic Design) Hannah Lauer (Graphic Design) Alexandra Wonko (Project Management) David Krause (Project Management) Ingo Kleefeld (Text)