Logo Design

Cubeme

Cubeme is a relaunched brand of food supplements containing nutrients for the skin. Following an expansion of the product range, it was repositioned as a lifestyle brand. As part of this expansion, the logo and symbol were also redesigned to improve the brand presence. The heavy serif typeface of the wordmark expresses the unchanging value of healthy living, while the smooth curves between the freely connected letters reflect the balanced lifestyle pursued by millennials. Both the logo and the trend-oriented C symbol feature a functional design that allows for efficient use in all media.

Red Dot

Credits

Client:

Amore Pacific, Seoul, South Korea
Design:

Amore Pacific, Seoul, South Korea Design Momentum, Seoul, South Korea
Project Team:

Amore Pacific: Minryeol Cha (Brand Management) Kiwoong Jin (Brand Management) Jangwook Lee (Brand Management) Chaehyeon Min (Graphic Design)

Design Momentum: Jia Hwang (Art Direction) Soojin Park (Graphic Design)