Client: vif Solutions GmbH, Cologne, Germany
Corporate Design,Visual Identity
Corruption Park
Initiated by the EU Anti-Corruption Initiative, Corruption Park came about as a creative attempt to approach the topic of corruption in an appealing and informative way. The colours used in the corporate design are particularly striking: the gold and black colour palette, associated with corruption in Ukraine, is contrasted with white and silver, colours which stand for freedom and transparency. A vigilant eye is indicated with filled circles as a symbol to counteract corruption. The eye is an important graphic element in all media, while the separating cut in the typography visualises the destructive power of corruption.
Credits
-
Client:EUACI, Kyiv, Ukraine
-
Design:Hooga Design, Kyiv, Ukraine
-
Creative Direction:Dmytro Yarynych
-
Art Direction:Denys Kuzmenko Mykola Deineko
-
Graphic Design:Serhiy Sofin Kyiv, Ukraine
-
Concept:Yaroslava Gres GresTodorchuk PR Kyiv, Ukraine