Poster Series

Coca-Cola Contour 100

In 2015, the Coca-Cola contour bottle turned 100. The posters for this anniversary provide a modern, bold interpretation of the product. Due to the high brand awareness they do not require any words; the outline of the bottle and the corporate colour achieve immediate recognition. Poster one illustrates the company’s original demand that the bottle needs to be recognisable even when it is broken. Poster two ingeniously plays with the retraction of the glass bottle shape, revealing the 100th anniversary number.

Red Dot

Credits

Creative Direction:

Sarah Moffat
Head of Design:

David Turner, Bruce Duckworth
Production:

Craig Snelgrove
Design:

Turner Duckworth, London/San Francisco
Illustration:

Drew Stocker, Nicole Jordan
Client:

The Coca-Cola Company, Atlanta
Graphic Design:

Brian Steele, Drew Stocker, Nicole Jordan
Design Direction/Photography:

Brian Steele
Account Management:

Jessica Rogers

Coca-Cola Contour 100

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