The packaging of the traditional Chongming Memory rice wine creates an element of surprise when the box is opened. On lifting the lid of the outer packaging, the slats in the middle of the opening flip over, changing the monochrome dragon motif into a colourful traditional Chinese illustration. This consistent theme is carried through to the label of the bottle. The premium material, gold-coloured printing, and elegant design language highlight the quality of the product.
Statement by the Jury
The packaging of the Chongming Memory rice wine creates a special, emotional unboxing experience and successfully fuses traditional design elements with a modern language of forms.
Credits
Manufacturer:
Shanghai Yingcheng Trading Co., Ltd., Shanghai, China
Design:
Inart Yingya Brand, Qian Liu, Tao Cheng, Zhipeng Sun, Shanghai, China
