Client: Arcelik A.S., Istanbul, Türkiye
Visual Brand Extension
Cheers, Macau!
This beer can, shaped from white-and-blue Jingdezhen porcelain, reflects Macao’s fusion of Chinese and Western cultures. The wild calligraphy on the can is based on the theme of the lotus flower and is full of poetry, combining traditional Chinese art and abstract Western expressionism.
Credits
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Client:University of Macau, Centre for Arts and Design, Macau, SAR of China
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Design:University of Macau, Centre for Arts and Design, Macau, SAR of China
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Project Team:University of Macau, Centre for Arts and Design: Prof. Dr. Lampo Leong (Team Leader/Designer) Prof. Dr. Chao Yang (Art Direction/Designer)
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