Showroom

Chasing Light

This showroom of a ceramic tile manufacturer radiates calm and strength. The products, presented in the form of columns, among other shapes, create strictly geometric spatial situations. The deliberate use of light and shadow sets the scene well for the surface structures of the materials. Thanks to an interactive concept for brand presentation, the visitor is encouraged to perceive the products by touching them. In the lobby, the ceiling of the very high room was lowered. In this way, the area is visually opened up and expanded.

Statement by the Jury

The ingenious combination of space and light succeeds in placing the products on display at the centre of attention and making it possible to experience them sensually.

Red Dot