Food Packaging

Caviar Family

The packaging for Caviar Family was inspired by the saying in English-speaking countries that, to be able to afford such a luxury product, one must be born with a “silver spoon in the mouth”. The objective was to create a new, playful appearance for the product caviar and to attain high visibility. This was achieved by a twist on the old saying, adjusting it to Russian reality with the message “born with caviar in their mouths”. The design features the brand mascot of a moon-face, which is a reference to old Russian folk tales. The moon-face smiles deviously and sticks out its tongue, which holds a grain of roe.

Red Dot

Credits

Client:

CAVIAR LLC, Moscow, Russia
Design:

OTVETDESIGN, Saint Petersburg, Russia
Project Team:

Arina Yushkevich (Design Direction) Anastasia Kostina (Art Direction) Vladimir Fedoseev (Creative Direction) Yana Guseva (Graphic Design)

Daria Lubashova (3D Design) Daria Sholomitskaya (Copywriting) Natalia Shlyakova (Project Management)