Health Product Packaging

Canonpharma

The design of this packaging was conceived to address the problem that generic drugs have no unique selling proposition. It also responds to the difficulty experienced by consumers in distinguishing between products, and by pharmacists in locating a particular drug at a warehouse, as products from different manufacturers have identical names. Based on a well-thought-out system, the packaging allows easy navigation among a multitude of drugs and dosages, based on colour coding and numbering. Attention has been paid to ensuring that each pharmacological class is given a unique colour and that all drugs within each class are clearly organised in lists.

Red Dot

Credits

Client:

Canonpharma, Moscow, Russia
Design:

Repina Branding, Moscow, Russia
Project Team:

Valeria Repina (Creative Direction) Anvar Kurbanov (Art Direction) Alexey Zabrodin (Graphic Design)